|
|
"All our photos are taken by volunteers and associates
and are to do with the actual work and places that we are engaged with
and do not concentrate solely on poverty and deprivation. They are to
do with normal life situations in the Developing world." "We are a relatively small charity, so cannot afford
to commission professional photographers very often. However, we have
accepted that good images are absolutely essential, and our communications
manager goes at least once a year to Africa to obtain stories and pictures.
We also try to ""piggyback"" on trips undertaken
by professionals for larger organisations, buying a day or two of their
time when they visit relevant countries." "The term commissioned has been used loosely, we have come across a very supportive photographer, who is quite prepared to let us use the photographs/slides he takes, though the copyright remains with him. We also use partners' photographs, but there is no category for that above" "In practice we have not used any non-staff photographer
since 1995, the ticks above therefore reflect what we would do if ..." "All of our work in sourcing new photographers,
briefing them, subsequent use of imagery, and sourcing agency pix is
governed by the image style we are seeking to help develop a clear brand
image for the organisation. Picture usage is at the heart of the brand
development work." "The change for us has been in sending writers and photographers to work together. There are few people who can do both well, and keep focused. We usually, but not exclusively, use in-House writers to travel with professional photographers, local if possible." "Our brand requirements have become more focused in recent years, and we have tried to bring a wide range of published materials into brand line. This has also had an impact on the photographers we choose to use, and on the briefs we give them." "Asserting a 'brand image' is not easy because Oxfam GB is a diverse organisation, with significant authority vested in different Divisions at HQ, and also in recently established 8 regional offices worldwide. The expanding use of internet also makes it easy for disparate parts of an organisation to publish materials independently on regional or departmental sites, and a lot of effort has, and will, go into managing the output. We have also seen in recent years a coalescence and harmonisation of the 'Oxfam family' of independent NGOs as Oxfam International: this includes eg Community Aid Abroad = Oxfam Australia, NOVIB in Holland, Oxfam America, Oxfam Canada, Oxfam Quebec, Oxfam Hong Kong, Oxfam Ireland, Oxfam India and others." "We have an extensive in-house photo library which has been built up over several years by members of staff and volunteers. This accounts for almost all of the images we use in our literature, on our website etc." "Cost is a major issue so if, for example, a professional
photographer volunteered to take photos for us at no cost, we would
be more flexible over issues of copyright, format etc than if we were
paying for the service completely. "Our requirements for images are being changed
to some extent by increasing use of photos on our website. We are making
more use of locally sourced photographs which can now be emailed as
scans by our regional offices, members and partners." "Nearly all our photos are now on digital files,
due to greater ease of sharing images with other field offices worldwide. "Unfortuately with budgets being very tight we
are very dependent on our consultants to provide photographic images
for us. In a sense this is good because it is quite efficient, but sometimes
the quality of image is not as good as it could be. In addition HealthProm
has some issues trying to establish ownership of these images- I have
tried to get round this by issuing consultants with disposable cameras
paid for by HealthProm. " |