Please comment of how your picture use has changed over the past ten years

"No pictures of helpless looking people in desperate need of help. Positive people images."

" We try to make sure gender balance is OK and use more 'active' pictures instead of 'wedding 'type' groups!"

"more web based and digital images"

"No images of grateful black people clustered admiringly round generous white person! An absolute insistence on pictures which emphasise dignity, resourcefulness, skill of both recipients and those who have not yet received help from us. More emphasis on people, less on animals (we provide livestock, and used to have rather a lot of pictures of cross-bred cows ...) Much better quality images."

"Increased focus on positive images but still emotive. More creative with images and greatly reduced usage of boring pics such as those of groups of people at a conference etc"

"Staff selecting images are more aware of the merits of a positive portrayal"

"earlier images occasionally portrayed people as victims, our policy for most of the last decade has been to always use positive images"

"Organisation 5 years old - increased funds available has allowed us to acquire some better images"

"We get a lot more images electronically and therefore use more. We also have a scanner and DTP software so can afford to use more."

" More shots of people doing active things"

"In line with a policy of developing a clearer 'brand image' for the organisation we have sought to commission and use imagery in a style which accords with the major goals of the organisation and its unique strengths as identified in public perception surveys."

"Impact of HIV/AIDS pandemic means we now use more photos of that subject. Because with with HIV/AIDS suffer discrimination, we prefer to use images where people are not identifiable or they have given permission to the photographer for them to be recognisable."

"We continue with a policy that images should represent current realities. This does allow images of people in desperate circumstances to be used, if current and genuinely representative of what is happening. But they would still be used with circumspection, and only after due debate. Otherwise we have tried to move to a more challenging use of imagery in most print publications"

"Try to ensure that images used do not reinforce stereotypes of the people we work with and support."

" As our DM area has expanded, we have started to use more emotive photos which, to an extent, are sometimes at odds with our main image - portraying people positively rather than as victims. We are currently doing tests to establish the different impacts positive and negative images have on DM response rates."

"less technical more human"

"We are using bigger, bolder, more colourful (and therefore hopefully more positive) images now"

" More colour; more professional photography services; more professional graphics and more sophisticated graphics designs"

" More urban photos. More community based conservation. More people from Black and Minority Ethnic groups."

" More dynamic and more reflective of the work we do"

"promoting more positive and active images of older people in developing countries to counteract stereotypes of passivity and helplessness"

"We try and use more positive and aspirational pictures now, when illustrating our work in the developing world."

" Far greater number of images from field offices than before, due to greater number of publications / visibility of our organisation."

"When we (or rather, our predecessor organisations) started, we tended to use images that would appeal to the donors, more or less without regard for the people who were being photographed. But, gradually, we have gone over to a policy that is more acceptable from a development point of view, one which considers the rights of those being photographed (especially children) and which doesn’t any longer treat them as victims. But it’s been a struggle, as there is always a tension between the kind of image that brings in the money and one that doesn’t demean the subjects of the photo. I could write on this at length . . ."

"More general pictures, less 'development' pictures, more news driven"

"More positive and less stereotypical"

"The branding of HealthProm has changed significantly over the last 18 months. The organisation was originally run by healthcare professionals many of whom chose to focus on the immediate outputs of their work rather than the ultimate beneficiaries. I have worked with volunteers to try to make our work more accessible to a broader base of supporters, thus we have inevitably looked to employ more case studies and images of our benfniciaries. This has of course raised some concern amonst our consultants with whom we have established the basis of an ethical communications policy"

"Are changing now - choosing more active photos, more taken by local photographers etc. Policy on images is out of date and needs to be updated accordingly."

"Use has changed along with recent Branding. We now use more close up images with cropping, looking for visually stunning shots. We also now use more people images."

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